![]() It is better to be first f irst in the prospect's mind than first into the marketplace.Being marketplace.Being first in the mind is everything in marketing. The law of the mind - it's better to be first f irst in the mind than to be first in the marketplace: "Is something wrong with the law of leadership (previously presented)? No, but the law of the mind modifies it. ![]() The law of the category - if you can't be first in a category, set up a new category you can be first in. ![]() ItÕs much easier to get into the mind first than it is to try to convince someone someone you have a better product than the one that did get there first." 2. It's better to be first f irst than it is to be better. a given type of product or service) you can be first in. The law of leadership - it is better to be first f irst than it is to be better: "The basic issue in marketing in creating a category (i.e.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |